Web Site Promotion - e-Books


E-Books are becoming a common medium used on the Internet. An e-Book is simply a book, that can be read on a computer.

Many aren't ever published in hard copy. E-Books come in two main forms; either sold or given away (and many that are now free were once priced items that have passed their use-by date).

E-Books have a wide popularity and avoid many of the costs of traditional hard copy publishing. They don't need to be printed, and as such avoid the associated costs of distribution, inventory and the risk of not selling. In fact they don't need to even be published. Anyone can write a book, format it as an e-Book and promote it on their web site themselves.

An additional advantage is that people with sight or reading difficulties can have software 'read' the book to them. A software system called a Reader uses voice synthesizing to read the book.

Many e-Books are used as a mechanism (often indirectly) to promote web sites (in reality the products and services promoted by the web site). Authors of e-Books (in theory) gain credence from the fact they've achieved publication, not to mention the information their book contains

Creating an e-Book is technically very simple (once the text of the book and any associated artwork has been completed). In order to create an e-Book we need a software product. The software takes a manuscript developed in a word processor and converts this into an e-Book.

The resulting e-Book created by the software will usually be in one of three forms; either a PDF document file, an executable file (called an exe file type) or an 'ebo' file (the e-Book system used by Microsoft).

PDF, which stands for Portable Document Format, is the file extension for e-Book (along with any other document) created with Adobe Acrobat Writer. This is the de facto standard used in the commercial printing industry.

An alternative is to use an e-Book software system called a compiler. Such products effectively do exactly the same task as Adobe Acrobat Writer, but the output is an executable (which is the file name suffix of the resulting file) file.

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And the third alternativ is the Microsoft ebo file system which is making dramatic inroads. It is still relatively new, but like most things Microsoft do, once they decide they want to be the market leader, competition beware!

So this raises the question of which type of e-Book is the most appropriate. Deciding the answer to this question depends on several factors, not least of which is how the e-Book is going to marketed.

Advantages of using Adobe Acrobat Writer include:

Adobe Acrobat Writer will convert an entire document containing all of the text and graphics in a single step. To do this the original document needs to be a single word processing document (or a linked document equivalent). This also facilitates updated versions to be created if the source needs to be edited.

The resulting file can incorporate an index, external links to the internet, automated page numbering and a multitude of other facilities.

For the person who wants to read the book they use a software system called Adobe Acrobat Reader. Adobe makes this software available for free and it is widely distributed and used. It is an excellent product which allows the reader to print, use the index, and have complete control over the size of the text. It also facilitates add-ins such disability facilities (i.e. a synthesized voice system can read the text).

The resulting PDF file is almost always far smaller than an equivalent executable file. Thus download times are shorter and the file occupies less space on the reader's computer.

PDF files can be guaranteed virus free, where as executable files don't have this advantage. People generally don't like to download files that have an exe suffix in the name. Exe files are a notorious way for virus's to be spread and people tend to be more reluctant than with PDF files.

PDF files have the advantage that they are supported on a variety of computer operating systems including all versions of Microsoft Windows, Macintosh OS, and Unix/Xenix/Linux. Exe files are restricted to Windows. And when you think for example that there are over 8 million Macintosh users in the US alone that's a large number of potential readers to exclude.

Advantages of EXE files include:

E-Book compilers are priced far lower than Adobe Acrobat Writer. Such software is also far simpler to use. (Adobe Acrobat Writer is a very sophisticated publishing system with the creation of PDF files a minor function). Although an alternative to using Adobe is to use Corel Draw which also can publish a PDF document (although this facility isn't designed for large files of text). In my own attempts to make e-Books with Corel Draw the software kept freezing and eventually I gave up in disgust.

Some e-Book compilers are available for free use. Those I've tried though all either add some information about their author into the resulting document or limit the number of pages. Alternatively they're limited to a trial period such 30 days. There are some link references for e-Book compilers at the foot of this page. The writers of such software really want you to buy their software! Once purchased all these frustrating limitations disappear.

E-Book compilers also (usually) include a rebranding facility. The rebranding facility allows other people to market your e-Book, but rather than having the contact details and web site links referenced back to your site, they can be altered to point back to their own site which promotes the book. Your authorship is still protected, but this feature allows the e-Book to be used in an affiliate program. The rebranding can be achieved with Adobe Acrobat Writer but it is a little difficult to achieve.

Using e-Books as a promotion tool is usually far more effective if the down stream resellers can customize the book to their own affiliate links.

Here are the web site references for e-Book compiler software:

http://www.ebookcompiler.com/
http://www.ebookgenerator.com/
http://www.ebookedit.com/
http://www.ebookpaper.com/

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