A couple of examples of what I mean. There
is a type of software system called an Auto Responder. You might have heard the
term, you might not. But if you are serious about running a web site, then an
auto responder is almost essential. In simple terms an auto responder can be set
up to automatically answer emails, and also to send follow up emails. Well at
least a couple of times a week someone sends me an email telling me of the latest
and greatest auto responder that they promote and sell.
But
like millions of people I have the Windows Office system; Word, Excel and Powerpoint,
but guess what? Windows Office includes a fully functional Auto Responder. It's
called Outlook. Even Outlook Express includes an Auto Responder system (but without
the automated follow up system). But if I hadn't read the manual about how to
use the auto responder features of Outlook, I probably would have sent off the
money to buy something I already owned, but didn't know.
Another example:
E-Book author software. As with auto responders it's a hot market with hundreds
of different products fighting for market share. Well again if you have Microsoft
Word, then you have access to the most amazing free Microsoft add-on to publish
E-Books.
So this web site is about
knowledge and empowering you so that you can make well thought choices.
So please stay, and have a look around. I've tried to provide a wide
range of relevant topics related to selling over the Internet. And I'm sure you
will find things discussed here that can save you money. Like the auto responder
example above, which if you are interested, click
here for a full discussion. For an explanation of the free Microsoft E-Book
publishing system, then click here.
